Archive - Dot to Dot

Reimagining Luxury: The Role of AI in Creative Strategy

As AI-generated images are becoming more efficient, what will be the future of Luxury Fashion Campaigns?

May 19 •

Florence Possati

March 2025

The Fashion Turmoil pt. 2

As the musical chair game continues, are brands shaping us or just reacting to us?

Mar 21 •

Florence Possati

February 2025

When Luxury Stops Leading and Starts Chasing (Pt.1)

Luxury used to set the trends - now it’s just chasing attention. Time for a reset?

Feb 24 •

Florence Possati

January 2025

The calm before the storm

A deep dive into the changes that are making 2025 the year of safe decisions.

Jan 27 •

Florence Possati

December 2024

The power of coherence in fashion

How consistency and personal branding define identity in an industry in constant evolvement

Dec 11, 2024 •

Florence Possati

March 2024

Interesting Marketing Campaigns And Where To Find Them

When the name becomes more important than the product itself.

Mar 29, 2024 •

Florence Possati

Alessandro Michele Is Officially Back

The news is out and I *gasped*

Mar 28, 2024 •

Florence Possati

The Sustainability Issue

It is no secret that I always tend to teach my friends how to buy more responsibly, telling them to buy with a long-term approach instead of a ‘who…

Mar 25, 2024 •

Florence Possati

Sleeping Beauty brands: Rethinking Heritage

Sleeping Beauty brands are everywhere nowadays - what are they? + a deep dive into Demna Gvesalia's approach

Mar 14, 2024 •

Florence Possati

February 2024

MFW Unveiled: Through Uncertainty with Elegance

A quick word on how to interpret the latest Milan Fashion Week shows

Feb 26, 2024 •

Florence Possati

A Loro Piana Story

When making fun of the brand consumers' target has in the end made a 100-year-old luxury brand more popular than ever

Feb 20, 2024 •

Florence Possati

January 2024

What Should We Expect From 2024: Fashion Edition

Decoding the Future of Fashion: Key Insights from the Business of Fashion Report + analyzation of past marketing strategies

Jan 8, 2024 •

Florence Possati

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